September 15, 2014
Five Ways to Effectively Test Your Product Concept on a Lean Budget

http://wp.me/pVWNI-Fj

Image Source: Dreamstine

Have you been thinking about an idea for a new product? Have you tested it to see how it will be received in the marketplace?

In this article I’ll help demystify concept testing and show you how even on the leanest of budgets, you can rest assured that you know what you need to know to take your concept to the next stage.


#1: Familiarize Yourself with Concept Testing
Kotl…

View On WordPress

July 31, 2014
Every Day a New Discovery

Every Day a New Discovery

No, I will not fix your computer.

Available from Think Geek. thinkgeek.com

A few years back I saw a man walking in NYC wearing a t-shirt with the saying, “No, I won’t fix your computer.” I was amused by the shirt and while I haven’t been the go-to person for fixing people’s computers, I’ve been known to tinker with a few people’s iPhones, iPads and pesky problems that can arise sometimes with apps and other what-have-you’s.

The…

View On WordPress

11:39am  |   URL: http://tmblr.co/ZL4UCy1M-hg4n
Filed under: app iPhone 
July 28, 2014
Rowe Street, July 28th, 2014. Say no to 70 Rowe.

Rowe Street, July 28th, 2014.
Say no to 70 Rowe.

July 22, 2014
"Can I make it…will the orange car let me in?"

"Can I make it…will the orange car let me in?"

May 29, 2014
Telling a Story with Storify

[View the story “A Little About My Journey Getting Started with Digital Photogaphy” on Storify

Telling a Story with Storify

[View the story “A Little About My Journey Getting Started with Digital Photogaphy” on Storify

May 29, 2014
Covering All Bases With Mobile Social Marketing Tactics

Covering All Bases With Mobile Social Marketing Tactics

The mobile social landscape is BIG!

If mobile hasn’t hit your radar yet there’s no time better than the present to make your social engagement mobile-friendly. In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices.

And, if your business has already branched out on mobile…

View On WordPress

7:41am  |   URL: http://tmblr.co/ZL4UCy1HD8T0N
Filed under: mobile social 
April 25, 2014
hemleydebbie’s photostream on Flickr.

SpringSpringSpringSpring

hemleydebbie’s photostream on Flickr.

April 1, 2014

March 20, 2014
The Status Update is the Message

The Status Update is the Message

I’m often reminded of Marshall McLuhan‘s phrase, the medium is the message, that implies how a “medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.”

While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking…

View On WordPress

February 24, 2014
Navigating the App Workplace: A Guide for Social Media Marketers

Navigating the App Workplace: A Guide for Social Media Marketers

The 26 tips series that I write on Social Media Examiner present a framework for looking at social media tactics.  In this new article, 26 Ways Social Media Marketers Use Smartphone Apps, the guiding principle was the ways in which our workplace and tools have changed.

No longer chained to a desk to conduct business and with a pocket-size device with apps that provide every function imaginable,…

View On WordPress

Liked posts on Tumblr: More liked posts »