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Have you been thinking about an idea for a new product? Have you tested it to see how it will be received in the marketplace?
In this article I’ll help demystify concept testing and show you how even on the leanest of budgets, you can rest assured that you know what you need to know to take your concept to the next stage.
#1: Familiarize Yourself with Concept Testing
Available from Think Geek. thinkgeek.com
A few years back I saw a man walking in NYC wearing a t-shirt with the saying, “No, I won’t fix your computer.” I was amused by the shirt and while I haven’t been the go-to person for fixing people’s computers, I’ve been known to tinker with a few people’s iPhones, iPads and pesky problems that can arise sometimes with apps and other what-have-you’s.
[View the story “A Little About My Journey Getting Started with Digital Photogaphy” on Storify
The mobile social landscape is BIG!
If mobile hasn’t hit your radar yet there’s no time better than the present to make your social engagement mobile-friendly. In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices.
And, if your business has already branched out on mobile…
hemleydebbie’s photostream on Flickr.
I’m often reminded of Marshall McLuhan‘s phrase, the medium is the message, that implies how a “medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.”
While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking…
The 26 tips series that I write on Social Media Examiner present a framework for looking at social media tactics. In this new article, 26 Ways Social Media Marketers Use Smartphone Apps, the guiding principle was the ways in which our workplace and tools have changed.
No longer chained to a desk to conduct business and with a pocket-size device with apps that provide every function imaginable,…